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Write A Clear Brief
Failing to provide a clear and compelling brief does not, contrary to popular opinion, ‘open up’ creativity. Use the briefing template at schoolofthought.org/brief or at least provide a clear objective...
Another’s Shoes
Meta-brainstorm different perspectives and archetypes that might be relevant for your particular situation. For example, if you have a marketing problem you might suggest different kinds of customers and business...
Imagine You’re The Artist
How might different kinds of artists interpret this problem? Brainstorm from the perspective of a visual artist, thespian, fashion designer, advertising creative, product designer, UX designer, or poet....
Imagine You’re The Disruptor
Pretend you’re an entrepreneur who is aiming to shake up the industry or status quo with a new vision for what might be. What would a disruptor do to challenge...
Imagine You’re An Alien
What would an alien make of this brief? By writing from the perspective of an extraterrestrial we can discover insights and assumptions to help us think in a more ‘first...
Imagine You’re The Joker
Imagine you’re a famous comedian who fits the tone of the brief. What would they joke about? What’s an irreverent insight? Is there an elephant in the room that needs...