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What If?
Simply starting the thinking process with ‘What if?’ can elicit a creative response. Try saying it out loud or writing it down several times in a list to hack your...
Journey Map
Write your problem or starting point at one end and the ideal outcome at the other. Now fill in the gaps to map out what needs to happen to bring...
Five Whys
This technique is often used to get to the root of a problem, but it can also discover insights that lead to innovative thinking. Start with a problem or solution,...
Minimum Viable Idea
The creative process is iterative, and by getting to the minimum it can open us up to pivot in relevant and interesting ways. What’s the minimum needed to achieve the...
Future News
Pretend you’ve already achieved success. What would the newspaper headline or article say? This will spur you to think of big, newsworthy ideas. Explaining how and why it worked so...
Second Order Thinking
Consider the flow-on effects: what might the consequences of the problem or solution entail? What are the variables at play? How might the family of your target audience react? How...